Unveiling the Hidden Gems: Unleash ChatGPT’s Research Prowess for Your Personal Brand

If you have a small online business, your Personal Brand is both conscious and unconsciously a big part of your marketing and your appeal to the ideal customer. If you don’t yet know exactly what your Personal Brand is, you can very well use an AI Tool like ChatGPT to find it.

The Importance of Personal Branding for your business

In my earlier blog article on Personal Branding, I described, among other things, why you want to invest some time in this to develop it. Or research it, if you don’t really have an idea what this one is yet. 

Especially if you have a small business, whether as a freelance consultant, blogger, niche website builder or affiliate marketer, a unique Personal Brand can provide some great benefits.

For example, you stand out from your competitors, and are more visible to your ideal client. And, not unimportantly, customers who don’t actually match well with your company or product are also less likely to choose you.

ChatGPT helps research your Personal Brand

Many times, your Personal Brand will simply emerge organically the moment you do your job and, over time, bring in a certain type of clients. But it is always helpful to give this process a push yourself already.  ChatGPT is an excellent way to help you explore this.

There are actually 2 ways to do this.

Method 1: Let ChatGPT generate questions for you to research on your own

Like finding the ideal niche, AI is especially great for helping you do your research more effectively and quickly. For that, I want ChatGPT to generate queries that I can use to do this.

And so I provide the following prompt:

I want to find the Personal Brand of my small online business. Can you generate a couple of questions that I can ask myself to research this?

You can see that the AI Tool sets up a number of questions. Of course, you will have to do some work yourself and come up with and write down the answers to these questions.

But it is an excellent starting point.

Method 2: You let ChatGPT create a summary of your unique strengths

If you already know roughly what kind of business personality you have, what your strengths are and what kind of clients you do and don’t want to work with, you can also ask ChatGPT to make a summary of this.

Indeed, for myself, I mostly know what type of online entrepreneur I am. So I could already give a list of pointers to ChatGPT to work with.

For example, I gave the following prompt:

I am a 45-year-old male freelance online marketing consultant, mostly working with and for small to midsized Saas companies.  I’m cheerful, curious, have great success in generating viable leads for my clients. I’m a bit of a nerd and Metalhead as well. How whould you describe the Personal Brand of my consulting company?

As you can see in this example, with just a few points to work with, ChatGPT can generate a comprehensive document where my Personal Brand is displayed. It even suggests a name for my Consulting company. 

Conclusion

Voila, you’ve got researching your Personal Brand down! This is really all it is. So, in summary, you can use ChatGPT to generate good research questions for you. 

Or if you already know roughly who you and your company are use it to create a Personal Branding document for you.

Following on, I have yet to see if the AIPRM Extention has a prompt to help you specifically with this. But it does not at the time of writing. Should it come up, I will of course update this article.