Top 5 AI Tools for Marketing Professionals to improve their productivity

AI has made immense possibilities for creatives to increase their productivity. Whether working in marketing, as a copywriter or any office job, AI tools such as the famous ChatGPT or Google’s Bard has made your work better.

Now, if you’re working as a marketing professional, either as a freelance consultant, for a small agency or big enterprise, there are some nify tools that can greatly increase your productivity. I used myself this year. They are:

🤖 Perplexity

🤖 Merlin

🤖 Superpowered

🤖 Lavender

🤖 Notion

I’ve written before on how to use ChatGPT to increase your productivity. Or how to use old fashioned methods here.

But let’s take a look at some other candidates that are more focused on getting specific activities done, such as smart research, or writing sales emails. Some of these are free of charge, other will cost you a monthly subscription. But these tools are mostly geared towards professionals, so that is to be expected.

Perplexity

Perplexity is a language bases (NLP) AI Tool that you can utilize for research purposes. It scours the Internet live to answer your question. And regardless of the topic. For its sources, Perplexity makes use of varying platforms, Google, Wikipedia for example, but also other AI mediums such as ChatGPT or Bard.

It tries to give you information that is both as current and accurate as possible. And is therefore an excellent complement, or even substitute, to platforms like ChatGPT or Bard for your research.

And the nice thing is, most of it’s user functions are free of charge!

Perplexity AI pros:

• Provides comprehensive and informative answers to complex questions
• Cites the sources it uses, making it easy to verify the accuracy of its answers
• Is free to use and easy to access
• Can generate different creative text formats, like poems, code, scripts, musical pieces, email, letters, etc.

Perplexity AI cons:

• Can sometimes provide incorrect answers, especially for complex or subjective questions
• Is sensitive to the specific test set used, which may not always provide a consistent evaluation of its performance
• May not be able to capture the nuances and subtleties of human language and communication

Overall, Perplexity AI is a powerful and user-friendly AI tool that can be used for a variety of purposes. It is important to be aware of its limitations, but it can be a valuable resource for anyone seeking accurate and reliable information.

Start using Perplexity here.

Merlin

Also called Merlin.ai. This is a plugin for Google Extention that is perfect to enhance short written content, such as professional emails, social media posts or copywriting for online ads. If you need to create somewhat more verbose content, such as academic essays I would advice on using another tool.

But if you’re a marketer or social media manager it is near perfect.

When installed you can use it to get additional information in your search queries in Google.

And if used with the proper prompts it will write engaging content for you.

Merlin.ai isn’t free of charge, it is available for $19,- a month, $39,- a month and one elite subscription for $119,- a month

Merlin AI pros:

• Powerful and versatile, able to perform a wide range of tasks, including generating text, translating languages, writing different kinds of creative content, and answering questions in an informative way
• Easy to use, with a simple and intuitive interface
• Free to use for basic features, with a paid subscription available for additional features and functionality

Merlin AI cons:

• Can sometimes generate incorrect or inaccurate results, especially for complex or challenging tasks
• May not be as effective for some tasks as specialized AI tools
• Subscription pricing can be expensive for some users

An excellent writing and research tool for any professional, which you can get here.

Superpowered

Superpowered.ai is a nifty transcriber tool. It will transcribe every sound recording at lightning speed into a clearly typed document. Perfect to use when you need to interview someone online or keep the minutes of a video meeting.

Superpowered does not record the meeting itself (or the audio), but rather live notes what is discussed in a document which is stored for 7 days to a month.

A free trial version with limited features is available, a subscription for $30 per month and a pro version for $90 per month.

Superpowered pros:

• Provides accurate and comprehensive meeting notes
• Easy to use and navigate
• Supports a variety of meeting platforms
• Offers a variety of AI templates for different types of meetings
• Provides privacy and security features

Superpowered cons:

• Can be expensive, especially for enterprise plans
• May not be as effective for large or complex meetings
• Can sometimes generate inaccurate or incomplete notes
• Requires a good internet connection to use

Overall, Superpowered is a powerful AI tool that can help businesses save time and improve the quality of their meeting notes. However, it is important to be aware of its limitations and pricing before deciding whether or not it is the right tool for your needs.

Perfect for professionals with employees around the world. Obtain Superpowered here.

Lavender

You don’t want use AI to write your emails, but actually want to improve your own writing? In such a way that potential clients can’t help but to convert into paying clients?

Look no further than Lavender.ai.

Lavender is an AI email coach that helps you improve your copywriting. By using more than 100 million cold sales emails as an example it will show you the way on how to get better at creating and sending professional emails.

You can use a basic free version, which let’s you improve 5 emails a month.

• A starter version for $29,- a month with unlimited emails
• A Pro version for %29,- a month, with priority support
• And a Teams version for $69,- a month with one on one coaching by Lavender staff.

Lavender AI pros:

• Helps sales professionals write better emails more quickly
• Provides personalized suggestions and feedback
• Integrates with popular email platforms
• Offers a free plan

Lavender AI cons:

• Can be expensive for paid plans
• May not be as effective for all types of email writing
• May sometimes generate inaccurate or incomplete suggestions

Overall, Lavender AI is a powerful AI tool that can help sales professionals improve their email writing skills and productivity. However, it is important to be aware of its limitations and pricing before deciding whether or not it is the right tool for you.

You can get Lavender here

Notion

Looking for an affordable planning and management tool? Then why not use Notion? Akin to larger and well known tools such as Mondays.com, Notion is somewhat more geared to smaller business owners, professionals or freelancers. 

Perfect for tracking and maintaining your projects, especially if you’re somewhat of a captain chaos, like me.

Prices are quite reasonable, starting with a basic free version, $8,- for a small business, $15,- for a midsized company. And a custom one, to be decided in a one on one salescall for larger enterprises.

Notion planning pros:

• Highly customizable: Notion can be customized to fit any planning style or workflow.
• Versatile: Notion can be used for a wide variety of planning tasks, from personal to professional.
• Collaborative: Notion can be shared and edited with others, making it ideal for team planning.
• Affordable: Notion has a free plan with generous features, and its paid plans are very affordable.

Notion planning cons:

• Can be overwhelming: Notion has a lot of features and options, which can be overwhelming for new users.
• Steep learning curve: It takes some time to learn how to use Notion effectively.
• Limited project management features: Notion is not a dedicated project management tool, so it may not have all the features that some users need.

Overall, Notion is a powerful and versatile planning tool that can be used by individuals and teams of all sizes. It is important to be aware of its limitations, but it is a great option for anyone looking for a customizable and affordable planning solution.

You can get Notion here.