Master Google’s SEO Maze: ChatGPT’s Guide to Complying with Helpful Content Guidelines

How to Check Your Content with ChatGPT

Want to know if your content can pass the Google Guidelines? Now, checking with AI Tool ChatGPT this only takes a couple of minutes.

At the moment of writing this (March 22th 2024) the current Google Core Update is making big waves amongst content creators and SEO experts.

Google wants to do a major cleanup among content it does not see as helpful and meeting its Guidelines. As a result, many websites have seen their organic traffic plummet quite a bit in recent days.

To avoid this, you basically want your Web site’s content to meet those Guidelines as much as possible.

Well, in fairness, quite a few websites have been hit that already comply with this. So I wouldn’t recommend putting all the focus for optimizing your content on this. But it is a good start.

I wrote earlier this month about this Core Update and its implicatitions.

ChatGPT can help you check and optimize your content

And here is where ChatGPT comes in. You can use AI to check your content along those guidelines at lightning speed and offer additional advice.

For this, I tested 3 different GPTs for you. A GPT is a series of prompts that a nice ChatGPT expert has already prepared for you, so you can use it for anything. From writing complete blogposts, creating a marketing strategy, creating Youtube Scripts and much, much more. Without you having to be a giant prompt expert. Nice huh!

These are:

Human Content Assessment
Search Quality Evaluator GPT
Helpful Content Critic

I’m going to check an article which I have publish last year and which was written almost entirely by AI. It is called Marketing Tips for Beginners: How to Jumpstart Your Marketing Strategy

Which you can find here: https://www.bartaffiliate.com/marketing-tips-for-beginners-how-to-jumpstart-your-marketing-strategy/

Now, I don’t think this my best article on here. But I wanted to test if purely AI generated content would rank high. Before the latest Core Update is was doing fairly well, but now has no traffic whatsoever. So, time to optimize it!

One cave at: you do need the paid ChatGPT account for this to work.

What are the Google Guidelines

The Google Guidelines are 1 of the important Ranking Factors that Google uses to check if your website and content deserves to rank high in Search Results.

See this link from Google itself for more info.

Basically, what matters is that you provide your visitors with high-quality and helpful information. And that you don’t spread total nonsense or spam.

Central to those guidelines are E-E-A-T rankings. This stands for:

Experience: do you have experience on the subject of your website
Expertise: do you have the right background to be an expert about your subject? For instance, if you have a blog about medical advice, are you an actual doctor?
Authoritativeness: is your website an authority in the field?
Trustworthiness: is your website safe, not spammy etc?

Helpful Content Assessment

The first GPT I tested is the Human Content Assessment. You simply click on Explore GPT’s in the left hand corner.

And then type in: Human Content Assessment. And the right GPT will be made available.

*Here you can search for different GPTs*

You can either copy paste the full article into this GPT. Or just copy paste in the url of the page you want checked.

*My article got an average score of 6 out of 10. Not bad, but not brilliant either.*

As you can see my content get’s an average 6 out of 10. So, it’s not bad, but it will need some improvement. The Helpful Content Assesment also gives some tips on how to optimize it.

Search Quality Evaluator GPT

Next we’ll test the Search Quality Evaluator GPT. Again, go to Explore GPTs, and type in Search Quality Evaluator GPT

This GPT is interesting, because you start by typing in the main keyword phrase you want your content found by.

So in this case I type in: Marketing tips for beginners

After that you can offer your URL to this GPT.

This is the result:

Hmm, less comprehensive than the Helpfull Content Assessment. So I ask it to offer additional tips.

*Not quite what I was looking for, but every little thing helps*

Helpful Content Critic

And third the Helpful Content Critic. Now, this is a custom build GPT made by the guys form Income School. You need acces from them to use this GPT. Which you either get by subscribing for their free newsletter. Or buying one of their courses. You can get this GPT here (And no, this is not an affiliate link, I don’t make any money from this tip).

But the upside is, this is a very impressive GPT.

It will start with the simple prompt: I’ve got a blog post for you to review, after which you offer your URL.

Then you can copy paste your URL and you get the following review of your webpage

Here you can see the score:

And here a couple of suggestions to improve my blogpost:

Conclusion

Of these three GPT’s I like the Helpful Content Checker and the Helpful Content Critic the most. They will actually give you score on how your content is doing compared to the Google Helpful Content Guidelines.

As you can see there is a slight difference in the average ratings between the two.

Helpful Content Checker gave me an average score of 6 out of 10. So, in essence, ok, but the content could be a lot better

And the Helpful Content Critic gave me an average score of 7 out 10. A little bit better, but the content needs to be improved here as well.

I will take the advice from these GPT’s and improve the content of my Marketing Tips for Beginners: How to Jumpstart Your Marketing Strategy blog article.

In my next article I will show you how to further analyse and improve your content, with this article as an example!